People in business are asking the question: How Will A Mobile App Add Value To My Business?
As a business owner, do you ever wonder why other businesses similar to yours are doing better, bringing in more revenue and attracting more loyal customers than you when you appear to be offering the same service or products? It can be frustrating but once we understand what value is, then it is an easy alignment to make to have your business being the one that is attracting the higher paying customers, bringing you more revenue and growth to the business. After nearly 30 years in business and many years mentoring others in business, it is clear to me that to stand out in the marketplace you must be offering more than what your competition offers. More does not always mean more services or products either and this is what I want to discuss here.
Your value to the marketplace
How can you increase your value to the customers you have already have?
How can you add value in the marketplace to attract new leads in to your business?
1. Customer experience: This is important in the marketplace more than ever now. If you have a physical business, customers must feel great when in your premises. If you have an online business, customers must feel great from the moment they land on your pages.
The experience, from the first touch to the sale, and beyond, must be an experience that feels great. People want to feel cared for and looked after. Lets face it, they can get your product/service anywhere these days. The question is:
- Why are they coming to you?
- What are you offering thats different to the competition?
- What experience are you giving them that they are nor getting elsewhere?
- What is your ‘feel good’ strategy?
The customer experience needs to be across all marketing – website, physical location, social media, mobile app, email, offline experience. Having a mobile app in place for your business gives that ‘feel good’ experience where your customers can get to know you and your business easily and conveniently- through their mobile device.
2. Communication: This is vital.
- How are you communicating with your customers?
- Are you reaching them where they can easily see and hear you?
- Do you even know who your ideal customer is and where they hang out?
Your whole marketing strategy needs to be leveraged and in front of your ideal audience. This is where Mobile Marketing comes into play and is so important to business today. Consumers are mobile and if you are not reaching them on their mobile devices you may be missing out on business. Your ‘perceived’ value to the marketplace will also rise when you adopt this technology. It builds confidence that you care about your customers and you want to serve them in the best way possible.
A Mobile App is a powerful way to communicate with your audience.
This strategy alone gives you an edge over your competition. This strategy will not only stand you out but will have you being seen as a leader in your industry/market which will attract more customers who are willing to pay for your services/products.
3. After Sales Service/Follow Up: Staying in touch.
How is your strategy and process for this in your business? You may be losing repeat business and referrals through lack of follow up. Loyalty is vital for a growing business. Are you inviting loyalty to your business? Once again this is where the strategy of Mobile Marketing comes into play with the use of:
- Loyalty rewards
- Easy follow up
- Easy on going communication and
- A sense of ‘involvement’ and ‘staying top of mind’ in the lives of your customers.
A mobile app would have to be one of the easiest and most effective tools for this.
I know from experience in my own businesses that people will be attracted to your business because of the energy you put into it. They will remain loyal because of the experience you give them. They will not hesitate to pay your prices when they are receiving what they perceive to be value that matches that dollar value.
Take a look at your business this week.
What experience are your customers receiving?
Does the value you offer reflect the revenue you would like to be receiving?
What changes can you make?
What VALUE can you add?