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Three very informative articles covering different aspects of public relations. These articles are free for reprint or distribution providing the authors resource information and links remain intact. The First Great PR Man
ARTICLE SUMMARY: PT Barnum (born Phineas Taylor Barnum) is best known for being a great showman who staged elaborate extravaganzas through his world-famous Ringling Brothers and Barnum and Bailey Circus, a top attraction during the latter-1800s. Seven Great PR Tips for Winning Press Coverage
ARTICLE SUMMARY: Reporters are always looking for compelling stories. You can help them and, at the same time, win press coverage for your products, services, organization or cause. Public Relations- Do Not Miss This Huge Opportunity!
ARTICLE SUMMARY: The Internet truly has "levelled the playing field" when it comes to public relations. Businesses of all sizes can use many online methods to gain publicity for their products and services and drive traffic to their website. Discover how PR can effectively promote your business. Strategic Public Relations (PR) involves creative planning, media research and strategic approach in designing a PR campaign. Unlike the present, PR programs used to be very media relations-centric and based on personal relationships with journalists and columnists. Because of intense competition in the present print and electronic media, research is getting higher priority. PR consultants with their research expertise try to deliver quality content to attract media fitting their clients communications.
The First Great PR Man ARTICLE SUMMARY: PT Barnum (born Phineas Taylor Barnum) is best known for being a great showman who staged elaborate extravaganzas through his world-famous Ringling Brothers and Barnum and Bailey Circus, a top attraction during the latter-1800s. By : Jonathon Hardcastle 
Submitted 2007-11-09 07:04:26
PT Barnum (born Phineas Taylor Barnum) is best known for being a great showman who staged elaborate extravaganzas through his world-famous Ringling Brothers and Barnum and Bailey Circus, a top attraction during the latter-1800s. For many of today's PR professionals, he is also the first great PR man.
Barnum first made it to the public eye in 1835 when he staged exhibits showcasing a blind and near-paralyzed African-American woman named Joice Heth whom he claimed was the nurse of George Washington and was over 160 years old. Heth died in 1836 and was declared to be 70 years old. Barnum's hoax was revealed, but this hardly deterred him from a lifetime of similar initiatives.
Starting in 1841, Barnum staged elaborate spectacles in New York that no one had ever seen before, featuring the likes of celebrated midget General Tom Thumb, a Fiji mermaid, the original Siamese twins, Chang and Eng Bunker and a Native American dancer named Do-Hum-Me. In 1871, Barnum took his show on the road, first in America and later around the world with the Barnum & Bailey Circus, whose main attraction was Jumbo, an African elephant. At that point, many considered him the greatest showman of all time.
Barnum's exploits illustrate a fine example of what has become a fundamental belief in today's public relations: "perception" is the key. "It's not what they know, it's what they believe," is how the owner of one New York firm put it recently. Make them believe they are listening to the greatest proposal of all time, and you will have them signing on the dotted line. Make them believe that your product will give them exactly what it is they want and they will scamper to clear out your shelves.
But there is a big difference between PT Barnum and today's professional executives engaged in the PR business: a sense of responsibility in the exercise of his craft. Barnum was the absolute showman, but many of his attractions were mere hoax. Today, no legitimate businessman will have any use for a PR man without credibility, because who would believe someone like that? The savvy PR man knows you can stretch the truth a little and bend it a bit, but you cannot afford to lie.
Public Relations employs several communications tools to make clients perceived a certain way. They issue press releases announcing the client's newest products, latest awards and never-before-seen innovations. They court esteemed members of the press to consider their client in a positive light and to say so in their newspaper columns, TV shows or talk radio programs. On behalf of their clients, they create and support events that portray a carefully-studied image, much like PT Barnum during his heyday. And like Barnum, the try to go about their business with flair.
And although they may admire PT Barnum for his showmanship, they know that you can only go so far in the PR business if showmanship is all you have to offer. Author Resource:- Jonathon Hardcastle writes articles for http://4businesstalk.com/ - In addition, Jonathon also writes articles for http://aboutoursociety.com/ and http://worldofinvesting.net/
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PR professionals PR man PR business communications tools business Related Articles : Seven Great PR Tips for Winning Press Coverage ARTICLE SUMMARY: Reporters are always looking for compelling stories. You can help them and, at the same time, win press coverage for your products, services, organization or cause. By : Robert Deigh 
Submitted 2008-02-10 02:40:42 Reporters are always looking for compelling stories. You can help them and, at the same time, win press coverage for your products, services, organization or cause.
Every organization, including yours, has newsworthy information. Sometimes you just have to dig a bit to get to it. Here are seven suggestions that will help you find the stories within your organization that you can pitch to get positive press attention and boost your public relations:
1) Identify trends in your industry - use your organization/product/issue as an example of a trend -- and pitch them as story ideas to the magazines, newsletters and Web sites your customers and prospects read.
2) A milestone: does your organization have an accomplishment or anniversary to brag about that is of public interest - a new product, service, partnership, event, contract win or hire? Find a news hook for it. Here, for example, are some commemorations that might be good news hooks for your products or services: National School Success Month, National Preparedness Month, Self Improvement Month, and Hispanic Heritage Month.
3) Take note of a "First in a Series" article. If you and your company would fit into the series as good sources, contact the reporter with reasons you might be included in the next article in the series.
4) Commission a study or survey, the results of which need to appeal to news outlets you most want to reach. Co-sponsor the survey with a well-known industry organization to boost visibility. Online companies let you create, send, and analyze surveys via the Web at very small cost. For inexpensive online polling, try www.surveymonkey.com, www.questionpro.com, www.constantcontact.com, www. freeonlinesurveys.com, http://info.zoomerang.com, or www.vovici.com.
5) Spotlight newsworthy people in your organization. For example, if a staffer is a gifted writer, musician or athlete, pitch the story to the appropriate editors of the newspaper. That way you'll also have a chance of getting your organization mentioned in the Arts, Sports and Local sections as well as Business.
6) Write a column yourself. Somewhere in your organization is a white paper or speech that you can cut to 800 words and submit as an Op-Ed or "expert" column to a trade publication or local business journal. Buy reprints and add them to your sales and marketing materials.
7) Send news releases. They do work if concise, newsworthy, and timely. Keep out the fluff and spin. Put the real news in the headline and first paragraph. Before you send a release, put yourself in a reporter's place. "Could I write a story using this information?" A regular "drumbeat" of releases (one or two a month) keeps your visibility high and helps keep you current when reporters do Internet searches to look for information. About 400-500 words is the optimum length. Author Resource:- Robert Deigh is pres.of RDC Communication/PR and author of the upcoming PR book "How Come No One Knows About Us?"(WBusinessBooks,May 2008.For a free full chapter,"16 Ways to Come Up With Story Ideas That Will Attract Press" contact
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703-503-9321 http://www.rdccommunication.com
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public relations PR media relations press coverage visibility media Related Articles : Public Relations- Do Not Miss This Huge Opportunity! ARTICLE SUMMARY: The Internet truly has "levelled the playing field" when it comes to public relations. Businesses of all sizes can use many online methods to gain publicity for their products and services and drive traffic to their website. Discover how PR can effectively promote your business. By : Jo Han Mok 
Submitted 2007-08-15 20:09:44
Public relations is not only for large companies. Even small businesses can take advantage of publicity to increase their exposure and grow their customer base. Here are a few tips to help you get started with your PR campaign:
- Make your media coverage do double duty. A major component of public relations is "planting" feature stories or news in newspapers, magazines, television or radio programs.
When a favorable story about your business appears in the press, you not only gain the short-term benefits of the positive publicity, but you can also use reprints of the article as a powerful marketing tool. Enclosing a copy of the article with your brochures and sales letters can boost your credibility immeasurably. It's also a great way to show potential partners that you are legitimate.
- If you receive positive press or feedback, use it to your advantage. If you are the subject of someone else's press release, reprint the release with the original contact information in addition to your own.
Or, if you receive a letter containing positive feedback about your products and services, use it to craft a press release showing how your customers feel about your business. Both of these techniques are easy ways to create something newsworthy when not much else is going on with your business.
- Put together a great online press kit. Recent surveys show that members of the media prefer that your press kit be online as opposed to printed on paper. This makes it easier for them to access it wherever and whenever they need to. When creating your online press kit, be sure that you have a clear link from your home page to it, keep the information relevant to what the media needs (this is not intended for the general public), put up all press releases, include any previous media mentions you've received and make sure that your media contact information is easy to find.
By taking the time to put together a great media kit you will be helping the press write about you. If they don't have access to basic information such as when your company was started, what exactly you do and who the important individuals in your organization are, you're making their job harder. And if they have to do extra work to write a story about you, they may decide not to bother!
- Never ask to be notified when your story is printed. A lot of people make this mistake. Remember, it's not the reporter's job to provide you with copies of the story or even inform you when it runs. You should be monitoring the media for mentions of your company and products and if you would like copies you can order them from the circulation department.Author Resource:- Jo Han Mok is the author of the #1 international business bestseller, The E-Code.
He shares his amazing blueprint for creating million dollar internet businesses
at: http://www.InternetMillionaireBlueprints.com
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