Although, in the last few years, banner advertising has seen a decline, being replaced by the more subtle contextual advertising programs, it is still a major force in the Internet marketing world. In spite of this, the search for relevant banner advertising tips is still on. Plenty of web masters or web owners who want to make money from home, by monetizing their website, are willing to place advertising banners in designated spaces on their web pages, for a fee.
If you already have a website, and you wish to make some money of your online business, you should consider banner advertising. In the following paragraphs we are going to have a look at how banner advertising influences the advertiser, the web master and ultimately, the visitor. Here are a few useful banner advertising tips you should consider:
The advertiser
From an advertiser's point of view, a good banner is one that gets him clicks and visitors. Although there are "branding banners", that only have the purpose of displaying a promotion or building up brand image, 90% of the banner advertising industry is dominated by clickable banners.
Most banner ads are promoted through affiliate programs, but you can also make an individual deal with a web master if you wish to promote a particular offer on a particular site. Advertisers usually have different sets of banners created for a particular product or campaign - offering webmasters a variation of layouts and colors is essential in the banner advertising market. The ROI obtained from baner advertising is essential for any advertiser, so they do their best to design attractive and luring baner ads.
The web master - banner advertising tips
Although different work from home jobs offer you satisfaction, there are few that work as well as online advertising (whether it is contextual ads, or, in this case, banner ads). When it comes to banner advertising, the most important and hardest part is to create a website that is successful in bringing targeted visitors. You can find out more about developing a money-making website and optimizing your website for the search engines by following our free web development and SEO step-by-step guides.
Once you developed that little virtual gold mine, it's time to find some good banner ads to place on it. Once you manage to get a steady flow of traffic, it's time to make some money off your virtual business and find a great location for those banner ads. There are different strategies to placing banners and various web masters will give you different banner advertising tips - some prefer to make them discrete, choosing similar colors to the palette of their web pages and placing them in non-intrusive locations.
Other web publishers prefer to place contrasting banner ads - they are much easier to spot but also cause the visitor, in many cases, to ignore them completely as "ads". Different banner sizes can also be used, and due to web space issues many will prefer a certain type of banner. Since there are no definite rules in baner advertising, experimenting with the banner placement and colors is always a good choice.
The visitor
Visitors generally avoid advertising, so don't populate the web pages with dozens of banners or you will loose traffic. It's better to have one or two well placed banner ads, rather than 10 of them flashing on a web page. Excessive advertising scares visitors away - this is a golden rule of banner advertising - but many webmasters seem to ignore this fact. We generally recommend choosing banners that blend in nicely with the color scheme of your site. You can also make one banner layout contrast, and have another banner ad blend in, for more variety.
However, at every new element added on a page, try to think how a visitor will act on that particular page. Will they look at the upper left corner, just below the banner? - probably the hottest spot on any web site heat map. Or will they like to see a banner placed at the end of an informative article? Through trial and error, any web publisher can adapt banner advertising to his or her business and make it produce profits. |
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The background to these banners have been generated from a macro photo of an exposed sliver of rotting wood. Some of the banners have been modified using PaintShop Pro to give added colour and pattern mixes. The 160x600 banner uses 16 colours and renders a surprisingly good banner background for a multitude of banner ad campaigns.
